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FASHION

MUSIC VIDEO & LOOKBOOK – "Sprout That Life" feat. DJ Cavem & Zion I


After hearing a few of the unreleased tracks from DJ Cavem’s Biomimicz album and his work on the decks for legendary Oakland-based Zion I on the 2019 Ritual Mystik tour, Recreator® was honored to team up to co-create a music video and downtown Denver lookbook that united our tastes around all things plant-based, be it sound or style.

MUSIC VIDEO & LOOKBOOK – 

May 18, 2019


DJ Cavem, aka Ietef Vita, is not only a master on the mic and turntables – he also happens to be an educator with a doctorate, an organic farmer and not to mention a talented vegan chef. Ietef remains on a journey to bring healthy, local fresh foods to urban youth through culture and music. His latest BIOMiMICZ EP was released this week at Giants Garden at Oracle Park in the form of a code printed on USDA Organic seed packets for growing kale, arugula and beets.

This EP is truly an original listening experience, and for Recreator®, the manifestation of our company mantra – Sow the Seeds® – not only American hemp seeds, but also ideas and solutions built around sustainable materials, standing up for U.S. farmers and celebrating more earthly ways of living. As Cavem tells it, this is “the first USDA certified organic plant-based, zero-waste environmental hip hop album that you can actually plant … composed of lyrics discussing climate action, composting, recycling, soil and water conservation."

Previously the focus of a documentary we featured a few years ago entitled, From Gangs to Gardens, DJ Cavem’s message about creating a greener culture has only grown louder – as highlighted in an interview with VICE Munchies last month that called out other rappers to join the movement.

On the road hyping his new album Ritual Mystik, Oakland-based Baba Zumbi (founding member of alternative hip hop duo Zion I) represents the roots of (super)natural rhymes that call for a future where nature leads the way to health, wealth and happiness for all. Of late he's been influenced by practices in meditation, Qi Gong, and Tai Chi, all enhancing his hard-hitting lyrical edge and infectious energy from stage.

In between shows and travel, Cavem and Zumbi recently met up at the Apple Union Square (San Francisco) for a panel discussion on “Eco Beats” and to premiere the new video for “Sprout That Life,” shot rocking the REC hemp gear at Altius Greenhouse, Denver’s freshest rooftop tower garden. Check the video and lookbook below:

+ Video & Photos by F4D Studio

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SPRING 2019 LOOKBOOK – DENVER, CO

Zion_i_dj_cavem_1dj_cavem_big_green_growing_1Ietef Vita Zion I Denveralkemia_earth_recreator_1Tesla_cavem_zumbi_1Sprout That Life video shoot during Zion I Ritual Mystik Tour stop at Cervantes with DJ Cavem on the tables and the micDJ Cavem, Zion I, and Alkemia Earth shooting Sprout That Life music video, Ritual Mysitk 2019 Tour Zion I rocking from the Cervantes Stage on his 2019 Ritual Mystik TourAlkemia Earth wearing hemp clothing for DJ Cavem's Sprout That Life Video - Shot in Rino District of Denver, Colorado Zion I Baba Zumbi at Altius Greenhouse in Colorado rocking hemp clothing for DJ Cavem's Sprout That Life music videoZion I Denver, CO - Ritual Mystik Tour 2019
+ Shoutout to our partners for their artistry & good vibes, find 'em on IG: DJ Cavem, Baba Zumbi, Alkemia Earth // Thanks to Hoodlamb for throwing in the fresh hemp jackets for the shoot and to keep crew warm during that early year Colorado shoot 

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